Jennifer Snowden-McKay

Jennifer Snowden-McKay is a pioneering force in the cannabis industry as the first Black woman to own and operate a cannabis distribution technology platform. As founder and CEO of High Road, she has grown the VC-backed company into the largest cannabis delivery service operating across seven states and growing. A creative problem-solver, she has forged groundbreaking partnerships with entertainment and hospitality giants like Live Nation, Soho House, and Broccoli City Festival, bridging cannabis with mainstream industries.

Snowden-McKay’s innovative leadership has earned her recognition as a finalist in Pharrell Williams’ Black Ambition Prize (2023) and membership in the Project W Tech Equity Hub (2024). Her commitment to diversity is further exemplified by her participation in the i2 Accelerator Program for minorities in cannabis.

A sought-after expert, Snowden-McKay advises governmental bodies on cannabis legislation and regulation, emphasizing equity and inclusion. With over eight years of experience in cannabis indstury, Snowden-McKay has successfully navigated complex regulations to build a scalable, compliant platform. Her mission extends beyond business success, focusing on reimagining legal cannabis access while ensuring marginalized communities have a voice in the industry’s development.

Snowden-McKay holds a BA in Business Administration from Florida A&M University, an MA in Community Planning from the University of Maryland College Park, and is a member of Alpha Kappa Alpha Sorority, Inc. Her work is reshaping the cannabis industry landscape, making her a standout figure in both business and social equity realms.