Ericka Pittman

Ericka Pittman is an award-winning author and visionary executive with nearly 30 years of experience shaping iconic brands and cultivating dynamic leadership teams across a diverse spectrum of industries, including music, fashion, wine and spirits, television, beverage, and cannabis. A master of lifestyle branding and strategic positioning, Pittman has left her mark on some of America’s most recognizable companies, holding leadership roles at BET (Viacom), Aquahydrate, and Combs Enterprises, where she was instrumental in elevating Cîroc Ultra Premium Vodka and DeLeón Tequila into household names.
In 2020, Pittman made history as the first Black female Chief Marketing Officer of a Multi-State Cannabis Operator, bringing her trailblazing expertise to Viola, a leading Black-owned cannabis brand. That same year, she was recognized by Ad Age as one of its Women to Watch, cementing her status as a force in modern marketing. Beyond her corporate achievements, Pittman is the founder and CEO of E-Pitt-O-Me Solutions, a strategic consultancy designed to help companies navigate multigenerational workplaces, implement meaningful organizational change, and remain competitive in evolving markets.
Her professional journey is complemented by her dedication to empowerment and leadership, particularly for women and underrepresented communities. Known for her dynamic presence and mentorship, Pittman is as passionate about people as she is about business. Whether she’s speaking on national stages or writing about her experiences, she brings a human-centered approach to everything she does.
Ericka resides in New York and continues to be a sought-after thought leader in business innovation and inclusive leadership.